8 Ways to Repurpose Content that Explodes Your Marketing

In the marketing world, content is thought to be King. However, consistently producing at a high standard can be a challenge. One of the ways to solve this problem is to repurpose content. Repurposing content is basically taking content that’s already been shared and either updating it or using it to create other forms for extended use. As an entrepreneur, this is a huge time-saving method that allows you to still build value and sustain engagement with your audience.

But is repurposing content really worth it? According to Neil Patel – “ Experimenting with repurposing existing content into infographics and videos can actually help you score more social media shares.” Also, take a page out of the television industry’s playbook – A hit show births a spin-off and voila! – new content is created. If it works for them, it will surely work for you. However, when you’re trying to decide what content to repurpose, look at the ones that are performing the best in terms of traffic or shares as that is what your audience cares the most about.