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June 5, 2017

4 Reasons Inbound Marketing Should be Your Go-To Marketing Strategy [Infographic]

Have you heard about Inbound Marketing?

If you haven’t but you’re an online business owner, you’ve probably been executing this methodology without realising it. According to Hubspot, “Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful – not interruptive. With Inbound marketing, potential customers find you through channels like blogs, search engines and social media.”  In other words, you’re attracting potential customers by offering them informative or entertaining content.

 

Inbound Marketing comprises of a four stage methodology – attract, convert, close and delight. This methodology has proven to be the best way of turning your potential audience into customers and even brand evangelists. If you’re not applying all of the stages of Inbound Marketing, here are 5 reasons you should consider making it your go-to online marketing strategy.

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May 19, 2017

7 Ways to Give Your Instagram Engagement a Boost

Ugghhhh!

If you’re marketing your business on Instagram, then you’ve probably exclaimed just like that. At times, these social platforms can be a tad frustrating if you’re trying to grow your following, engage an audience, generate leads and make some sales. Don’t worry, I know just how you’re feeling.
With Instagram’s newest strategy of clamping down on bots such as Instagress and Mass Planner along with the introduction of their new algorithm, engagement has been cut tremendously making organic reach a little harder to come by. But have no fear, here are 7 ways you can still make and impact and get the engagement your desire.

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July 18, 2016

Do You Know If Your Social Media is Profitable? [INFOGRAPHIC]

Do-You-Know-If-Your-Social-Media-Is-Profitable

How many hours do you spend on your social media outreach, and how do you translate that into an effect on your bottom line?

If you’re not, you should be—it can be a game-changer for your business and once you figure out what you need to do, it’s easy to integrate the process into your routine. The outline is pretty basic—what’s the cost of your investment and what do you gain from those costs?

Doing that also involves determining your goals. Those goals might be related to values—dollars per customer, for example—or clicks and email growth. Those goals relate to your metrics, such as conversions or leads, which help you derive your success. Tracking those is key, as is converting those metrics into dollar figures and working them into a report that you use to analyze, forecast, and make changes.

Want to get started? Use this graphic to lead you through this vital process.

 

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May 29, 2016

Hotel Marketers: 3 Ways to Implement User Generated Content for Ultimate Success

Hotel-Marketers_3-Ways-to-Implement-User-Generated-Content

In today’s social media driven world, Hotel Marketers are keenly aware that utilizing the right content can make or break their marketing efforts. Simply posting company generated ads is not enough for hotels to get by. Created or curated content needs to be authentic, enticing and have the ability to enhance the guest experience. Here is where user generated content (UGC) enters. As a Digital Marketing Consultant with an interest in Hotel & Tourism Marketing, I have found two articles that speak to the importance of utlizing user generated content within the industry.

 

The first article, titled “Social Media & Hotels | Part 1: Creating a Social Media Highway” by Quinn Cox, focuses on one of the biggest trends in the digital sphere relating to the hotel industry. Cox emphasises that in the past hotels would steer potential customers to their social media assets in order to get likes and followers, however, this tactic didn’t present well for impacting reservations and as a result new strategies involving hosting UGC were born. The article also explains the impact and importance of user generated content (UGC) citing that current research firms estimate that 77% of hotel guests read reviews before booking while social media content from friends or family members are shown to impact 59% of global purchasing decisions.

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