Leveraging Culture for International Social Media Success

In the 21st century, culture and its importance to business and brand prosperity cannot be negated.

What really is culture and why is it so important?
Wikipedia explains that culture is “central to the way we live, experience and engage all aspects of our lives and the world around us.” In essence, it is the total sum of our attitudes, customs and beliefs that distinguishes one group of people from another.

You may be asking, how does this relate to social media success on an international scale?

It is important to realise that we live and operate on a global playing field. Through technology, the Internet and social media, we’re no longer confined to doing business in one physical location and frankly, that’s awesome. It’s the reason that I, living in Barbados, am able to share this blog post with many around the world. However, to be successful in social media away from home, you need to be aware of the culture of the market you’re looking to enter. In the long run, this can ensure significant business success.