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5 Tips for Creating a Cohesive Instagram Feed
December 18, 2017

5 Tips For Creating a Cohesive Instagram Feed

5 Tips for Creating a Cohesive Instagram Feed

Have you ever been on someone’s instagram profile and was just in awe at how beautifully coordinated it was? It was truly a feast for your eyes? Have you ever wished that you could create a similar effect that leaves your followers amazed and coming back for more? Not to mention, attract new followers to your profile? Well, have no fear. I’m here to give you some tips to make that feed of yours go from “meh” to top notch.

 

It’s no secret that visually appealing designs draw the customer in and if done right can spark engagement and conversation. This also holds true for the graphics you use on your social media profiles and website and specifically because of Instagram’s layout, it becomes an excellent way of showcasing what you have to offer. Having a cohesive profile adds that special professional touch to your brand and shows that you put thought and effort into what you create. There are a few ways you can go about creating a cohesive instagram feed and below I’ve listed five primary tips on how you can do just that.

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October 29, 2017

9 Content Ideas For An Engaging Instagram Feed

What I love the most about this social media era, is the innovation it has spawned in creating content. Platforms like Instagram have allowed for not only brands but individuals to express their creativity and frankly, I think that makes the world a much more interesting place. If you’re in the marketing industry, you’ll know that content marketing was and is a really big strategy to attracting your audience online. According to the Content Marketing Institute, content marketing is described as “a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” If you’re not in the marketing industry, this can be a lot to absorb. Basically, if you’re going to be using social media to market your business, creating valuable and engaging content is a must.

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May 19, 2017

7 Ways to Give Your Instagram Engagement a Boost

Ugghhhh!

If you’re marketing your business on Instagram, then you’ve probably exclaimed just like that. At times, these social platforms can be a tad frustrating if you’re trying to grow your following, engage an audience, generate leads and make some sales. Don’t worry, I know just how you’re feeling.
With Instagram’s newest strategy of clamping down on bots such as Instagress and Mass Planner along with the introduction of their new algorithm, engagement has been cut tremendously making organic reach a little harder to come by. But have no fear, here are 7 ways you can still make and impact and get the engagement your desire.

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February 10, 2016

10 Quick Tips to Leverage Your Content Marketing

10-Quick-Tips-to-Leverage-Your-Content-Marketing_Pinterest

In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable.

So what really is Content Marketing?

According to the Content Marketing Institute, Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

So where does Content Marketing fit in your marketing plan? Here are some tips to consider when creating content to achieve your business objectives.

1. Research, Research, Research

Before adding content marketing into your marketing mix, you must first do your research. It is vitally important to research industry related trends to see which content performs the best based on audience engagement. Researching also includes seeing what your competitors are doing and drawing inspiration from them based on what keeps their audience engaged. Be careful not to steal any of your competitors work!

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