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July 18, 2016

Do You Know If Your Social Media is Profitable? [INFOGRAPHIC]

Do-You-Know-If-Your-Social-Media-Is-Profitable

How many hours do you spend on your social media outreach, and how do you translate that into an effect on your bottom line?

If you’re not, you should be—it can be a game-changer for your business and once you figure out what you need to do, it’s easy to integrate the process into your routine. The outline is pretty basic—what’s the cost of your investment and what do you gain from those costs?

Doing that also involves determining your goals. Those goals might be related to values—dollars per customer, for example—or clicks and email growth. Those goals relate to your metrics, such as conversions or leads, which help you derive your success. Tracking those is key, as is converting those metrics into dollar figures and working them into a report that you use to analyze, forecast, and make changes.

Want to get started? Use this graphic to lead you through this vital process.

 

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February 10, 2016

10 Quick Tips to Leverage Your Content Marketing

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In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable.

So what really is Content Marketing?

According to the Content Marketing Institute, Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

So where does Content Marketing fit in your marketing plan? Here are some tips to consider when creating content to achieve your business objectives.

1. Research, Research, Research

Before adding content marketing into your marketing mix, you must first do your research. It is vitally important to research industry related trends to see which content performs the best based on audience engagement. Researching also includes seeing what your competitors are doing and drawing inspiration from them based on what keeps their audience engaged. Be careful not to steal any of your competitors work!

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November 25, 2015

Ask A Pro: Managing Stress As An Entrepreneur w/ Dr. Natalie Moore

Stress!

It’s that dreaded word that has a variety of meanings to many different people but can have such a mighty impact on the way we live our lives. Managing stress is of the utmost importance in this day and age as the effects of stress can be damaging both physically as well as mentally. This is especially true for entrepreneurs who are constantly torn in multiple directions while striving to be successful in their chosen fields. As one myself, I can very much relate.

So I wanted to find out what I could to do to manage my stress and achieve that work-life balance that I so strongly desired. As such I got a chance to sit down and chat with Dr. Natalie Moore, a Registered Psychologist with more than 12  years clinical, teaching and research experience and who also happens to be my cousin :).

Q: I’ve often heard the road to psychology is a long and hard one. What made you decide to choose it as a profession?

A: Yes, psychology is a long and hard road. Within this region, [Barbados] a psychologist  can be registered to practice with a Masters Degree. However, internationally, a Doctorate is needed for the practice of psychology. I chose psychology when I finally became aware of mental health. That is, I realised that many people were living their lives in psychological distress unaware that help was available; that life could be better, less painful.

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